World’s top company for gadgets, especially for smart phones needs no introduction or appreciation, as it deserves much more. Each time Apple introduces something new to the market, its breaks the previous record and makes the impossible possible. This amazing work of the fruit company got an award today for being the best brand and best design studio. Here are the details.
D&AD, a British educational charity, is well known for promoting excellence in design and advertising. Therefore its annual ceremony is hailed as one of the advertising/design industry’s most prestigious awards. And this prestigious award was awarded to Apple for holding the highest position among the bands and the design studios.
Apple is always known for receiving best responses but the company also proved to be giving the best response to the appreciations that it receives, as for collecting the award the whole Apple design team flew to San Francisco in recognition of the importance of the D&AD Awards. The team included 16 members – 14 men and two women – accompanied Sir Jonathan on stage to collect the award for best design studio. Each member wearing a big smile on their faces.
This also shows how much company is focused on the appreciations that it receives. As The London Evening Standard mentions,
It is understood that Apple’s design team have never previously attended an award ceremony. Their appearance was all the more notable given that Apple is focused on the global launch of its iPhone5, which hits stores on Friday.