Well this might come as a surprise to most of you. It is now being reported that Apple’s retail partners are selling more iPhones than Apple stores, something which might sound untrue as Apple boosts it’s own sale numbers via Apple stores around the world.
Apple stores are the backbone of Apple pushing Apple products to the world around and it seems that Apple is on a roll. Apple stores are popping up all around the world in quite an astonishing rate.
Apple currently has 372 stores around the world bringing in over $4.1 billion in total revenue which is quite an impressive number considering the number of Apple stores are quite minute compared to some other major retailers. But the one thing that you will find even more surprising is that Apple stores still do not sell as many iPhones or other Apple products than its retail counterparts.
This new report comes from Consumer Intelligence Research Partners (CIRP) who have an interesting data that shows Apple sells less iPhones via its Apple stores than other retailers such as AT&T, Verizon, BestBuy, Walmart and quite a few others.
During December 2011 and August 2012, Consumer Intelligence Research Partners (CIRP) surveyed 1227 U.S consumers and found out that Apple stores sold around 21 percent iPhones compared to AT&T and Verizon’s 28 percent and 26 percent respectively.
Although AT&T and Verizon sell more iPhones than Apple stores but the one thing we should keep in mind is that these numbers represent 250 Apple stores in the United States while AT&T and Verizon both have a combined stores number totaling 5000.
Now that seems an unfair comparison.
No matter how many stores Verizon or AT&T have, they simply can not match the ones from Apple. Apple stores generate more revenue per square feet than any other in the United States.
What do you think?