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It seems as if luck is not at Nokia’s side this time, as the company is not being able to hit its customers with a good shot of its smart phone. But the company has not given up, rather has tried to reinvest its ideas in a new field that is for making mapping application. Therefore now Nokia brings map apps for iPhone and Android. Read on for more details.
On tuesday the Nokia said that in the coming weeks it would be releasing map apps for iPhone and Android. It will be a free download for iPhone, iPad and iPod Touch owners. And for the company has also formed partnership with Mozilla, the browser company, to develop location features for its new operating system, called Firefox OS.
Moreover, after the release of iPhone 5 the Apple’s map was badly criticized and was said to be a carelessness from Apple, thus maybe the release of a well featured map from Nokia gets a lot of appreciation and encouragement from the people. As the company itself published a blog post that compared its maps with Apple’s and Google’s and, of course, concluded the Nokia maps were better.
Now the question arises that Nokia’s smart phone series of Lumia were not really successful so why is company so much interested to leak its this new secret recipe to its rivals, by introducing map apps for iPhone and Android?
So the answer is quite simple that for this map app to get famous it needs a lot of users which are not so readily available at Nokia so the company has to move to its rivals to get its app popular. But Nokia can still build exclusive location features into its Lumia phones, as Stephen Elop, chief executive of Nokia, said,
For the location platform to be at the highest quality, one needs scale, and you need as many different people contributing as possible. Of course, Nokia will build apps, some of them unique to Lumia devices, that gain a competitive advantage for Nokia.
Nokia’s this innovation is going to give a tough time to Apple, as it is loaded with some really unique features. For example Nokia’s Here app for iOS includes voice-guided walking navigation and public transportation directions — features that Apple’s maps app lacks. Furthermore, it is also going to give Google a strong punch with its never before introduced features.
Will this attempt of Nokia be successful?