If you want to know what loyalty means, go and talk to an Apple fan; or simply put, an iPhone user. We all know iPhone owners are pretty loyal to Apple, some admit it while others do not. Well today we have a somewhat confirmation on the loyalty of an iPhone owner. iPhone owners have blind loyalty to Apple!
According to a recent survey conducted on 2000 iPhone owners, more than 1200 iPhone owners admitted to have “blind loyalty” to Apple. That is an astonishing figure considering no other smartphone manufacture has the same numbers or is even close to those numbers.
One of the questions in the survey was why they would not choose another smartphone; 78 percent mentioned they “couldn’t imagine having a different type of phone now”. And, 52 percent mentioned that they were really impressed with Apple’s iPhone.
The other interesting information from the survey showed that Blackberry owners were the number one people who switched sides. Here is the complete break:
- Blackberry to iPhone: 17 percent.
- Nokia to iPhone: 14 percent.
- Samsung to iPhone: nine percent.
- HTC to iPhone: four percent.
- Sony Ericsson to iPhone: two percent.
iPhone 5 is the number one handset which is owned by iPhone users, followed by iPhone 4S and iPhone 4, and one in ten people now own the flagship models iPhone 5S and the iPhone 5c.
The survey just confirms one thing that we had already known; iPhone users indeed have blind loyalty to Apple. They would not care what kind of product Apple will launch; whether good or bad; they will simply buy it because it is Apple!
Well what are your thoughts on this? Drop a comment below.